Privacy Policy

1. Our Role

In order to enable us to provide our services to you via our Website, we have been provided with certain personal data by you including your name & email address. We also collect certain other personal information about you, as described further in this privacy policy.

For the purposes of the applicable Data Protection Laws, The Fractionals® is the data controller of your personal data collected in connection with your use of our Website.

2. What Information We Collect

In addition to the information provided to us by you, we will collect certain personal information about you when we, or you contact us by phone, e-mail or otherwise.

We will, therefore, hold the information provided by your/your employer to create your profile and further information you provide to us.

We also work with third parties (including, for example, business partners, sub-contractors in technical and payment services, advertising networks, analytics providers, search information providers) and may receive certain information about you from them.

When we wish to send you information about our services, and you do not currently use our services, we may collect your contact details, for example, your name, email address and job title. This information may be provided directly by you, when you express interest in our website.

We use cookies to distinguish you from other users of our Website. This helps us to provide you with a good experience when you use the Website and also allows us to improve our Website.

3. Lawful Basis and Purposes of Processing

We collect information about you so that we can:

• identify you and manage your profile on our Website;
• improve our services;
• promote our business and market our services;
• manage our business, including for accounting and auditing purposes;
• conduct our regular group reporting activities on the performance of our company;
• maintain our IT systems and manage hosting of our data;
• prevent fraud; and
• comply with our regulatory obligations.

We will only use your personal information when the law allows us to, i.e. when it is necessary to:

• comply with our legal and regulatory obligations;
• pursue our legitimate interests (e.g. conducting our business in an efficient, compliant and profitable manner and the overall promotion of the business), and where your interests and fundamental rights do not override these interests.

4. Uses Made of the Information

We will use the information we receive from you to:

1. communicate with you in response to a specific action performed by you on our Website;
2. to provide you with support in using our Website;
3. to notify you about changes to our services, our terms and conditions of use of the Website or this privacy policy; and
4. to ensure that content from our Website is presented in the most effective manner for you and for your computer and/or your mobile device.

We will use the information we collect about your use of our Website:

1. to administer our Website for internal operations;
2. to improve our Website;
3. to help us improve and personalise our services;
4. to allow you to participate in interactive features;
5. as part of our efforts to keep our Website safe and secure;
6. to measure or understand the effectiveness of advertising; and
7. to make suggestions and recommendations.

5. Disclosures of Your Information

We do not sell or share your personal data with third parties for them to use for marketing purposes.

We may allow our staff, consultants and/or external service providers acting on our behalf, to access and use your personal data for the activities we have described above. We only permit them to use it to deliver the relevant service, and if they apply an appropriate level of security protection.

We will share your personal information with the following third parties:

• our agents and service providers;
• our regulators;
• law enforcement agencies in connection with any investigation to help prevent unlawful activity; and
• in the context of the possible sale or restructuring of our business.

6. Keeping Your Data Secure

We have put in place appropriate security measures to prevent your personal information from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed.

While we will use all reasonable efforts to safeguard your personal data, you acknowledge that the use of the internet is not entirely secure and for this reason, we cannot guarantee the security or integrity of any personal data that are transferred via the internet.

We have put in place procedures to deal with any suspected data security breach and will notify you and any applicable regulator of a suspected breach where we are legally required to do so.

7. Retention Periods

We will only retain your personal information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

8. Your Rights

Your duty to inform us of changes

It is important that the personal information we hold about you is accurate and current. Please let us know if your personal information changes during your relationship with us.

Your rights in connection with personal information

Under certain circumstances, by law, you have the right to:

1. Request access to your personal information (commonly known as a "data subject access request").
2. Request correction of the personal information that we hold about you.
3. Request erasure of your personal information (often referred to as "the right to be forgotten").
4. Object to processing of your personal information where we are relying on a legitimate interest.
5. Request the restriction of processing of your personal information.
6. Request the transfer of your personal information to another party.

You also have the right to ask us not to process your personal data for marketing purposes. You can exercise your right to prevent such processing by contacting us at: ask@thefractionals.ai

You can always unsubscribe from our email communications at any time by following the unsubscribe link in our email communications.

9. Contact Us

If you have any concerns or complaints about our privacy activities, you can contact us at ask@thefractionals.ai

You can also contact the Information Commissioner's Office on 0303 123 1113. For more details about your rights, please visit https://www.gov.uk/data-protection.